ZER - Journal of Communication Studies

«Fitinfluencers» and their impact on body perception and evaluation in young people and on the development of male vigorexia

Vatiu Nicolas Koralsky — Mon, 16 Dec 2024 00:00:00 +0100

This study examines how three fitness and personal development influencers on YouTube promote natural ways to increase testosterone. It explores how these "fitfluencers" aim to transform their audience's lifestyles. The videos were examined using qualitative content analysis to review the various recommendations presented. The results suggest that, in two of the three cases studied, the influencers rely on stereotypical negative representations of masculinity to encourage testosterone increase.

Body image and Social Media: The influence and promotional appeal of influencers

Beatriz Feijoo, Arantxa Vizcaíno-Verdú, Patricia Núñez-Gómez — Mon, 16 Dec 2024 00:00:00 +0100

Physical appearance has acquired significant relevance in contemporary society, deeply influenced by hypermediation and social media. However, this phenomenon is not new. The search for a perfect image has historically been driven by the consumer industry, encouraging the acquisition of products in sectors such as fashion, cosmetics, aesthetics and food, among others. What was initially capitalized on by traditional advertising as a sales argument has evolved in the digital ecosystem, finding new ways to consolidate itself through platforms and key figures: influencers. These actors have transformed the way in which aesthetic ideals are constructed and propagated, while contributing to the creation of new trends that challenge pre-established commercial stereotypes.

‘If I don’t show my body now, when will I?’ Corporeality and objectification through influencers on Instagram

Nerea Cuenca Orellana, Sonia Dueñas Mohedas, Natalia Martínez Pérez — Mon, 16 Dec 2024 00:00:00 +0100

This article examines the use of Instagram and its impact on body image formation in adolescent girls. First, it explores the representations and discourses of gender promoted by the platform to identify the strategies, both visual and linguistic, employed by the most prominent influencers. Through a structural-semiological analysis of the four most followed Instagram profiles in Spain by Generation Z, the study reveals how gender stereotypes and roles are presented, and reflects on the implications for the prevention of objectification and self-costification.

Analysis of top macro influencers’ image on Instagram: Does responsible advertising increase engagement?

Mon, 16 Dec 2024 00:00:00 +0100

The research aims to identify to what extent the promotional content disseminated by macro influencers through Instagram meets responsible criteria and to analyze how compliance with these criteria affects the achieved engagement. The methodology applied has been content analysis and inferential statistical analysis of posts from the most followed users in Spain and Spaniards in 2023. In conclusion, influencers change their communication style when they generate promotional content, adopting a more positive and subjective language. On the other hand, when commercial content is hidden, engagement is higher than when it is disseminated transparently.

The Body of Influencers: From Intimate Communication to Character Creation

Charlotte Michalak, David Galli — Mon, 16 Dec 2024 00:00:00 +0100

This article analyzes how influenced persons can become influencers themselves by presenting their bodies on social media. Two hypotheses are discussed: in the first case, influenced persons engage themselves in intimate communication process, while in the second case, they create a digital character. The qualitative methodology is based on the voices of a sample of adolescents (15-25), and the results show that neither intimate communication nor persona creation are articulated goals by the influenced persons when sharing images of their bodies. Other avenues are therefore proposed to know how influencers build digital character, such as technological standards or cultural.

Exposure and physical self-perception: The Adolescent and influencer advertising on body and diet in Peru

Álvaro Montúfar-Calle, Henry Palomino-Moreno — Mon, 16 Dec 2024 00:00:00 +0100

Adolescent exposure to food and body care influencer advertising on social networks (SN) has become a concern because, in addition to the difficulty of recognition, it can have repercussions on the physical self-perception and health of the adolescent. The study applies a nationally representative survey to 1020 adolescents in urban Peru to examine their exposure and physical self-perception. The results indicate high exposure to this advertising, a tendency towards thinness in the ideal female figure, and a high level of dissatisfaction and social relevance of physical appearance for the adolescent.

Redefining Beauty: The Impact of TikTok Influencers on Young Women's Self-Esteem and Body Image

Daniela Paz Vegas Arenas, Isabel Rodríguez-de-Dios — Mon, 16 Dec 2024 00:00:00 +0100

This research examines how the physical appearance of TikTok influencers affects the self-esteem and body image of young women. An online experiment was conducted with three experimental groups: a normative body, a non-normative body, and a control group. The results show that the influencers’ physical appearance does not directly impact users' self-perception but does so indirectly. Young women tend to identify more with influencers who have non-normative bodies, which in turn enhances their self-esteem and body satisfaction. This study highlights the importance of promoting body diversity on social media.

The appeal of digital prescribers in beauty and health communication: the ISDIN brand and its Instagram profile

Pilar Vicente-Fernández — Mon, 16 Dec 2024 00:00:00 +0100

In the digital scenario, social networks are positioned as important strategic allies for marketing and communication. Through them, the prescriber is a decisive resource thanks to its attractiveness and credibility. The Instagram profile of the ISDIN brand was analysed for one year (July 2023-June 2024) to identify the relevance, mechanisms and preaching of these 2.0 opinion leaders. The content analysis (N = 422) determines the pre-eminence of female prescription with a commercial purpose in video format and the prominent role of ambassadors and influencers, as well as the trend towards an emotional discourse in the beauty and health sector.

Looking good > feeling good. Impact of brands and influencer collaborations on body cult for teens.

Luisa Zozaya-Durazo, María Jesús Yáñez-Galdames — Mon, 16 Dec 2024 00:00:00 +0100

Social media influencers (SMI) have become a key stakeholder group for companies and the achievement of their objectives. The combination of functions they perform, their wide reach and influence, are some of the reasons that explain their growing integration into brands’ communication strategies. The article studies the impact of these strategic collaborations through the perception provided by 55 teenagers through focus goups about influencers who advertise body cults. The results show the social relevance above the benefit to physical and mental health that these contents have for teenagers.

The engagement of La Nación and Clarín on Facebook.

Natalia Raimondo Anselmino, Ana Laura Cardoso, José Rostagno — Mon, 16 Dec 2024 00:00:00 +0100

This article analyzes the engagement obtained (during the period 2010-2017) by the official accounts on Facebook of the two main references of the daily press in Argentina with a presence both in print and online: Clarín and La Nación. These results are part and culmination of an interdisciplinary investigation (based on a methodological combination strategy called semiodata) that aimed to know the discursive modalities that these media assume on their fanpages, the type of link that they propose there to their audience, and the way in which this varies over time.

The presence of Catalan in scientific research on communication.

Joaquin Marqués, Joan Francesc Fondevila-Gascón, Miguel-Ángel Violán — Mon, 16 Dec 2024 00:00:00 +0100

This meta-research focuses on articles published in Catalan by indexed scientific journals that use blind peer evaluation systems from the territories where that language is used. The entire production of these publications is analyzed (2011-2023). Regarding the texts in Catalan, the methodology used in each article, the most common techniques and their evolution over the period are determined. Some deficiencies are detected in topics and lines of research. It is necessary that the administrations stimulate the presence of Catalan in this field. The consequences could be dangerous for the long-term survival of that minority language.

The transposition of the European Audiovisual Directive in France or the updating of the policy making model of the "cultural exception"

Marina Hernández Prieto — Mon, 16 Dec 2024 00:00:00 +0100

Since the 1980s, the “cultural exception” has been key in French cultural policy to protect the cultural sector in WTO agreements. With digitization and new transnational actors, the European Audiovisual Directive 2018/1808 has been transposed in France. This research analyzes the cultural policy and legislative process followed, based on theories on the complexity of public policy and the influence of power. Despite the use of the Decree Law, the cycle of negotiations between actors has been crucial, showing France's continued leadership in cultural policies within the EU.

Beginnings and development of the Basque press of the diaspora in Argentina: Laurak Bat (1878-1891), La Baskonia (1893-1943) and Irrintzi (1903-1923)

Kepa Zelaia Bolinaga — Mon, 16 Dec 2024 00:00:00 +0100

In this piece of research we examine the creation and development of the Basque press in the Argentinian diaspora, from its beginnings at the end of 19th century until the Spanish Civil War period. For this purpose, the paper examines the journals Laurak Bat (1878-1891), La Baskonia (1893-1943) and Irrintzi (1903-1923) by means of content analysis. We put the different types of magazines (institutional, cultural and intellectual, and political) in the context in which they were published, explained the needs they addressed of the Basque community in the diaspora, and also, analysed the editorial line followed.

European Cinema in the Streaming Era: Policy, Platforms and Production

Juan Ignacio Fernández Heruzo — Mon, 16 Dec 2024 00:00:00 +0100

Escritura fílmica y disidencia. La obra cinematográfica de José Antonio Nieves Conde (1947-1958)

María Marcos Ramos — Mon, 16 Dec 2024 00:00:00 +0100

Claves para la redacción informativa

Natalia Meléndez Malavé — Mon, 16 Dec 2024 00:00:00 +0100

Mujeres furiosas: el monstruo femenino en el audiovisual de terror

Iñaki Lazkano Arrillaga — Mon, 16 Dec 2024 00:00:00 +0100

History of media in Spain

Iñigo Marauri Castillo — Mon, 16 Dec 2024 00:00:00 +0100