The transatlantic strategy. Economic elites and tourist interests in Primo de Rivera's Spain
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Published
28-03-2011
Ana Moreno Garrido
Abstract
The Spanish National Tourist Board, which in 1928 was the first of its kind to be set up in Spain, was highly connected with the personal and economic interests of one of the most important entrepreneurs of that period: count Juan Antonio Güell. An important Catalonian ship-owner and businessman in a time of fast tourist growth, Güell soon realised that tourism could become an important alternative to the cruise business, which was going then through a deep crisis. His company designed a «transatlantic strategy» for the Spanish tourist industry which intended to turn Spain into a port of call for American cruise ships, while increasing revenues for Güell Transatlantic Co. The present article sheds light on an unknown chapter of Spanish contemporary history, showing how politics became intertwined with the drive for economic modernisation at the time of Primo de Rivera's rule.
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