Mass Tourism: A Problematic Concept in Twentieth Century History

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Published 24-04-2012
Bertram M. Gordon

Abstract

The term «mass tourism» was popularized between the 1950s and 1970s, when the number of international tourists doubled every seven years. Tourism is the expression of aesthetic values; people go to see the beautiful, the desired, the interesting. As the practical expression of curiosity, tourism may have been more widespread during late Paleolithic times than in the modern era. The twentieth century was marked by three inter-related changes in tourism: an increase in the number of women tourists, the changing demographics that produced more older tourists, and the rise of cinema, and later television, as a vehicle for the transmission of tourism related information. Rather than use the too broad and ahistorical term «mass tourism», a closer analysis of tourism expansion in the twentieth century is needed.

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