El Sector No Lucrativo español ante las nuevas herramientas de fundraising: el crowdfunding social, antesala de la sociedad mecenas?

Abstract

The Non-Profit Sector in Spain has been traditionally developing with support from the public, both for the development of their activities, as for its own internal maintenance. During the profound economic crisis experienced since 2007, the decline that it has suffered in the volume of contributions, both from public coffers, and also private donations, as well as the great reluctance to provide funding by the traditional banking system, have placed it, de facto, in a scene of profound financial weakness. As a result, its role as an economic and social force has been substantially reduced. As a result of these factors, they have been obliged to search for a new funding framework, a different framework that arises in the same heart of the new digital paradigm in which citizens of the xxi century is immersed, and from which have emerged new and original spaces for the development of philanthropy. The greatest exponent of these spaces, crowdfunding, which is conducive to the emergence of groups of citizen funders in around values and goals and the like. In this context we are witnessing the birth of a new concept that defines and accurately describes this new model of philanthropy: the society patrons. The object of this work is to analyze the potential of crowdfunding as the justifiable choice for the Non-Profit Sector, as an alternative fundraising technique in the financing of its social projects.