Cibercultura e a "storytelling" do desenvolvimento sustentável

Abstract

The current problematics of the sustainable developmente entronc in the cyberculture, an «tecnhoimaginary» dimension, in which the root cyber, it is indissoluble of the artificiality of the cybernetic thought. The idea of sustainability, for besides his reformist vocation of the markets, without regulation, thinks to be conscious at individual and collective level for the destruction of the natural environment, nevertheless, there surface simultaneously the Cybercracies, like form of power, integrating organizations which sinapses are soaked in the nets of nets to the global scale. These «agreed hallucination» (William Gibson), the form of the technological tyranny, is intimately connected with the growing militarization of the societies and at the same time it reveals the tragic side of the Cyberculture.

In the Cyberculture is dreamed up the image of the technical body, since the real existence became unbearable, the human ones became dispensable, when slave of the work was substituted in the human condition, for machines; the humanist place of the man was vaporized in the profit of the «global enterprises».

The sustainable development apparently embodies the biggest conscience of the necessity of the ecological thought like the form of boarding the problematic of the total power of nature and his conversion in commodity to consume.

The condemnation of the man to the technological disaster, provokes the stroll about for the nets in search of the sense for the existence, has been provoking a deep change in terms of the imaginary one. This «static nomadism» shapes the virtual nonpolitical identity. The Persons started to be glimpsed like «provisional entities» whose transitory character is atomized and vaporized in the terror of the foresight apocalyptic  predictable.

The «cythor» is an entity mediator not privileged  (natural finished mechanism) that transports the nostalgia of the history of life while species, but which relationship with the nature is more and more dependent of interfaces of technological devices so sophisticated that can manipulate the genetic composition itself of the human organism (nanotechnology), creating changes only dream by the gods.