Prosumption, alienation an exploitation. Reflections around digital labour
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https://orcid.org/0000-0002-4261-9843
Abstract
Digital transformations are having a great influence in the field of labour. Sociologist George Ritzer has proposed a grand narrative arguing that we are entering a new phase of capitalism that he calls prosumer capitalism. In this new stage, there is a growing confusion between production and consumption activities. From a Marxist perspective, Christian Fuchs has argued, based on Marx's Labor Theory of Value, that prosumers are exploited workers.
According to many authors, in the digital age, important transformations in work processes would be taking place, and these transformations would be altering the dynamics of capital accumulation. This article presents an alternative proposal to understand the new phenomena of digital work, based on the concepts of alienation and exploitation, that defends a continuity with the labour transformation processes that started in the 1970s.
How to Cite
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