Mapping the communication of science

Abstract

Science communication is a broad field and involves very diverse activities. This paper aims to illuminate and partly systematise the diversity of science communication. We focus on three important dimensions: size of the audience, frequency of interaction, and decision-making relevance. Based on them, we introduce a three-dimensional space of science communication wherein particular scenarios can be located. We argue that relevant challenges for science communication are particularly associated with certain areas of this space. Based on the proposed framework, we also address potential strategies and developments in science communication.