Desafíos de la política lingüística en los medios de comunicación para jóvenes: armonizando los objetivos de las políticas lingüísticas y las políticas mediáticas

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Publicado 27-05-2016
Agurtzane Elordui

Resumen

En el entorno digital la eficacia de las políticas de los medios minoritarios depende de su capacidad para atraer a usuarios jóvenes y hacerles participar. La participación es una cuestión relevante que vincula los objetivos de cualquier plan de normalización lingüística con una estrategia para el desarrollo de nuevos medios. Este trabajo analiza los patrones de participación de dos medios minoritarios públicos: BBC ALBA y EITB. Se centra en propuestas participativas exitosas como FilmG y Gaztea, que muestran pautas a seguir para el diseño de estrategias que ayuden a aumentar la visibilidad de los contenidos en lengua minoritaria en un mercado global.

Cómo citar

Elordui, A. (2016). Desafíos de la política lingüística en los medios de comunicación para jóvenes: armonizando los objetivos de las políticas lingüísticas y las políticas mediáticas. ZER: Revista De Estudios De Comunicación = Komunikazio Ikasketen Aldizkaria, 21(40). https://doi.org/10.1387/zer.16420
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