Public relations, visual communication and the myth of transnational capitalism (1943-1950)
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https://orcid.org/0000-0003-0746-4310
Abstract
The article studies the transformations of international public relations (PR), between 1943 and 1950, in the context of North American private industry, linked to the development of the Photographic Project of the Standard Oil Company (New Jersey), which sought the construction of a new myth about transnational capitalism, which will connect the economy, society and culture, beyond national states, amid a discursive crisis generated by World War II and the dominant populist and folklorist ideologies. It is demonstrated that this multinational, seeking to face an image crisis, revolutionized the field of public relations, from the use of a visual communication device, called industrial documentary photography, which would allow to connect in an unpublished and contradictory way, around the history of oil, to the United States with societies around the globe, mainly with Latin America.
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Public relations, , Oil industry, , Photography, Capitalism
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