The culture of television humor: Spanish infotainment from its usefulness to audiences

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Published 30-10-2019
Inmaculada Concepción Aguilera García

Abstract

The current Spanish television scene shows formats that mix entertainment with information. These formulas allow resources such as the use of humor, inappropriate for other more traditional genres, and which nevertheless can facilitate the understanding of certain information. Applying a qualitative methodology, we conducted three focus groups for two generations of viewers, one young, aged 18 to 35, and a mature one, aged 35 to 60. The experiences revealed that infotainment originates a whole popular culture around the programs, as well as their presenters, regardless of the viewing or monitoring of them.
Keywords: Humor; infotainment; television; audience; reception.

How to Cite

Aguilera García, I. C. (2019). The culture of television humor: Spanish infotainment from its usefulness to audiences. ZER - Journal of Communication Studies, 24(47). https://doi.org/10.1387/zer.20705
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