Análisis de sentimiento en Instagram: polaridad y subjetividad de cuentas infantiles

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Publicado 29-05-2020
Arantxa Vizcaino-Verdu Ignacio Aguaded

Resumen

Instagram se ha convertido en parte integral de la vida cotidiana de niños y jóvenes, gestando una suerte de álbum familiar. En este escenario, analizamos la polaridad y subjetividad de 772 entradas de texto de cuentas infantiles gestionadas por padres en la plataforma mediante procesamiento del lenguaje natural con machine learning y análisis de contenido. Los resultados revelaron una prominente positividad y subjetividad en el campo léxico de cuatro cuentas en español y cuatro en inglés, con el reiterado empleo de los adjetivos feliz, nuevo, súper, etc. En suma, las cuentas infantiles expresan una tendencia de bucólica y festiva crianza.

Cómo citar

Vizcaino-Verdu, A., & Aguaded, I. (2020). Análisis de sentimiento en Instagram: polaridad y subjetividad de cuentas infantiles. ZER: Revista De Estudios De Comunicación = Komunikazio Ikasketen Aldizkaria, 25(48). https://doi.org/10.1387/zer.21454
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Keywords

Instagram, infancia, análisis de sentimientos, polaridad, subjetividad, felicidad.

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