La Fórmula 1 en las redes sociales: una estrategia digital innovadora

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Publicado 30-05-2023
Alessandra Palermo
Guillaume Delaine

Resumen

Esta investigación analiza el grado de implicación en la F1 a través de las redes sociales de los equipos que participan en el campeonato de la FIA. Los medios de comunicación clásicos se complementan ahora ahora a través de la producción de nuevos medios: publicaciones que invitan a los aficionados a interactuar, recreando así un ágora virtual, una comunidad federada por el intercambio en línea, en torno a producciones multimedia en tiempo real. La investigación realizada tiene como objetivo analizar, con una metodología cuantitativa, el Engagement Rate de los 10 equipos participantes en el campeonato de 2021, en Facebook e Instagram.

Cómo citar

Palermo, A. ., & Delaine, G. (2023). La Fórmula 1 en las redes sociales: una estrategia digital innovadora. ZER: Revista De Estudios De Comunicación = Komunikazio Ikasketen Aldizkaria, 28(54), 13–29. https://doi.org/10.1387/zer.23803
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Keywords

Fórmula 1, Comunicación digital, Redes Sociales, engagement, fans

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