Los spots musicales. Diferencias con el género cinematográfico musical

Abstract

Musicals are currently used as mechanism of attraction and persuasion. The musical commercials feature iconic attributes and codes related to the musical film genre. But although the main references of the musicals, as well as their uses, are usually kept in commercials, the semiotic interpretation and structure vary considerably with respect to films. These modifications are due to the influence of parameters such as the duration, the purpose, the form of reception, the origin of the script and its structure. A qualitative comparison between musical film and musical commercials is to argue this difference of interpretation.