Forgiveness speech as a image restoration strategy: Accounts of King Juan Carlos I
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Published
27-05-2016
Julio César Herrero
J. Pedro Marfil Medina
Abstract
In 2012, Juan Carlos I suffered an accident in Botswana while he was in a hunt. It had grave repercussions in terms of Spanish public opinion towards the Monarchy. This work develops an approach to forgiveness speech focusing on several theories and works and an analysis of speech of Juan Carlos I, following the William Benoit theory about image restoration. We can conclude the positive result of the king's speech in order to stop the media fuss and keep the crown reputation and its influence in future image restoration strategies in Spanish political parties.
How to Cite
Herrero, J. C., & Marfil Medina, J. P. (2016). Forgiveness speech as a image restoration strategy: Accounts of King Juan Carlos I. ZER - Journal of Communication Studies, 21(40). https://doi.org/10.1387/zer.16408
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References
ABADI, A. (1990). The Speech act of apology in political life. Journal of Pragmatics 14, 467-487.
BENOIT, W. L. (1995) Accounts, excuses, and apologies: A theory of image restoration strategies. New York. SUNY Press.
BENOIT, W. L. (1997). Image repair discourse and crisis communication. Public Relations Review 23, 177-186
BURKE, K. (1970). The rethoric of religion. Berkeley, University of California Press.
BURNS, J., BRUNER, M. (2000). Revisiting the theory of image restoration strategies. Communication Quarterly 48, 27-39
GONZALES, M. PEDERSON, J., MANNING, D., WETTER, D. (1990). Pardon My Gaffe: Effects of Sex, Status, and Consequence Severity on Accounts. Journal of Personality and Social Psychology. 58 (4). 610-621
HANSSON, Sten. (2015). Discursive strategies of blame avoidance in government: A framework for analysis. Discourse & Society. 26 (3) Pp. 1-26
HODGINS, Holley y LIEBESKIND, Elizabeth. (2003). Apology Versus Defense: Antecedents and Consequences. Journal of Experimental Social Psychology 39(4), 297–316.
KRUSE, N. W. (1977). Motivational factors in non-denial apología. Central states speech journal 28, 13-23.
MILLS, N. (2001). The New Culture of Apology. Dissent (Fall) 48(4), 113–116.
RYAN, H.R. (1982). Kategoria and Apogia: On Their Rhetorical Criticism as a Speech Set. Quarterly Journal of Speech 68, 256-261.
SCHLENKER, B. R. (1980), Impression management: the self concept, Social identity, and interpersonal relations. Monterey, CA: Brook/Cole.
SCHÖNBACH (1980). A category system for account phases. European Journal of Social Psychology 10, 195-200.
SCOTT, M. H., and LYMAN, S. M. (1968). Accounts. American sociological review, 33, pp 46-62.
SEMIN, G. R., and MANSTEAD, A. S. R. (1983). The accountability of conduct: a social psychological analysis. London: Academic Press.
SYKES, G. M., and MATZA, D. (1957) Techniques of neutralization: A theory of delinquency. American Sociological Review, 22. 664-670.
TEDESCHI, J. T., and REISS, M. (1981). Verbal strategies in impression management. In C. Antaki (Ed.), The Psychology of ordinary explanations of social behaviour (pp. 271-326). London: Academic Press.
THOMPSON, John B. (2000): Political Scandal. Power and Visibiliry in the Media Age, Oxford, Polity Press. [Ed. cast.: El escándalo político: poder y visibilidad en la era de los medios de comunicación, Barcelona, Paidós, 2000]
TUCKER, S. Et al. (2006) Apologies and Transformational Leadership. Journal of business ethics. 63 (2), 195-207
WARE, B. & LINKUGEL, W. (1973) They spoke in defense of themselves: On the generic criticism of apología. Quarterly Journal of Speech 59, 273-283.
BENOIT, W. L. (1995) Accounts, excuses, and apologies: A theory of image restoration strategies. New York. SUNY Press.
BENOIT, W. L. (1997). Image repair discourse and crisis communication. Public Relations Review 23, 177-186
BURKE, K. (1970). The rethoric of religion. Berkeley, University of California Press.
BURNS, J., BRUNER, M. (2000). Revisiting the theory of image restoration strategies. Communication Quarterly 48, 27-39
GONZALES, M. PEDERSON, J., MANNING, D., WETTER, D. (1990). Pardon My Gaffe: Effects of Sex, Status, and Consequence Severity on Accounts. Journal of Personality and Social Psychology. 58 (4). 610-621
HANSSON, Sten. (2015). Discursive strategies of blame avoidance in government: A framework for analysis. Discourse & Society. 26 (3) Pp. 1-26
HODGINS, Holley y LIEBESKIND, Elizabeth. (2003). Apology Versus Defense: Antecedents and Consequences. Journal of Experimental Social Psychology 39(4), 297–316.
KRUSE, N. W. (1977). Motivational factors in non-denial apología. Central states speech journal 28, 13-23.
MILLS, N. (2001). The New Culture of Apology. Dissent (Fall) 48(4), 113–116.
RYAN, H.R. (1982). Kategoria and Apogia: On Their Rhetorical Criticism as a Speech Set. Quarterly Journal of Speech 68, 256-261.
SCHLENKER, B. R. (1980), Impression management: the self concept, Social identity, and interpersonal relations. Monterey, CA: Brook/Cole.
SCHÖNBACH (1980). A category system for account phases. European Journal of Social Psychology 10, 195-200.
SCOTT, M. H., and LYMAN, S. M. (1968). Accounts. American sociological review, 33, pp 46-62.
SEMIN, G. R., and MANSTEAD, A. S. R. (1983). The accountability of conduct: a social psychological analysis. London: Academic Press.
SYKES, G. M., and MATZA, D. (1957) Techniques of neutralization: A theory of delinquency. American Sociological Review, 22. 664-670.
TEDESCHI, J. T., and REISS, M. (1981). Verbal strategies in impression management. In C. Antaki (Ed.), The Psychology of ordinary explanations of social behaviour (pp. 271-326). London: Academic Press.
THOMPSON, John B. (2000): Political Scandal. Power and Visibiliry in the Media Age, Oxford, Polity Press. [Ed. cast.: El escándalo político: poder y visibilidad en la era de los medios de comunicación, Barcelona, Paidós, 2000]
TUCKER, S. Et al. (2006) Apologies and Transformational Leadership. Journal of business ethics. 63 (2), 195-207
WARE, B. & LINKUGEL, W. (1973) They spoke in defense of themselves: On the generic criticism of apología. Quarterly Journal of Speech 59, 273-283.
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