Análisis comparativo de las páginas web de las televisiones locales de la comarca del Gran Bilbao

Abstract

These days, Internet offers new communication opportunities to the traditional journalism platform. As an economic and fast communication way, it´s able to provide the feed-back and some interactivity that television is not capable to offer on its own. Besides, the Net is an excellent resource for making community, one of the main objectives of local television channels. The local media have found on the Internet a way to overcome their natural communication space. This article shows how is the relationship between the Internet and five local televisions in Greater Bilbao region: tele7, Telebilbao, Canal Bizkaia, Bilbovision and Canal Euskadi. The main aim is to know the present situation of these sites, their quality and their informative vocation. As the results demonstrate, not all the analyzed sites take advantage of technology resources on the internet to establish a direct relationship between the local channels and their audience. The precarious economic and human resources of some of these televisions makes difficult to take their websites off.