Public relations and Game of Thrones: the image of Sevilla Fútbol Club, S.A.D. after the visit of the actors to Sánchez Pizjuán

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Published 12-03-2018
Juan Pablo Micaletto Belda
Rafael Cano Tenorio

Abstract

The article addresses the Sevilla Fútbol Club S.A.D.'s advertisement campaign during the visit of 'Game of Thrones' stars to the Sánchez Pizjuán stadium. The research analyzes the contents generated by the club on Twitter and Instagram social media, and the information management carried out by the online media as a result of this act. The main hypothesis, confirmed, is that this action provided positives effects on the club's corporate image.

How to Cite

Micaletto Belda, J. P., & Cano Tenorio, R. (2018). Public relations and Game of Thrones: the image of Sevilla Fútbol Club, S.A.D. after the visit of the actors to Sánchez Pizjuán. ZER - Journal of Communication Studies, 23(44). https://doi.org/10.1387/zer.18835
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