¿Un intento por exportar el mercado japonés?: la revista Shonen Mangazine

Abstract

Shonen Mangazine supposed an attempt on the part of the publishing company Planeta to raise a periodical magazine with content solely of Japanese origin. It was based on the rise of Japanese comics in Spain in the decade of the nineties, especially sponsored by successes such as Dragon Ball by Akira Toriyama. The study of the formal and editorial structure, the periodicity and authors included in the magazine, allows us to better understand the history of the comic and the recent  eriodical press in Spain.

KEYWORDS: mass culture; cultural studies; industry; media; magazine;
comic.