Audiovisual Narrative and Disability. Comparative Study of TV Broadcast in 2008 Pekin Olympic and Paralympic Games

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Published 20-02-2012
Sebastián Sánchez Castillo María Teresa Mercado Sáez

Abstract

This empirically and conceptually oriented study (including some interdependent variables) is aimed at comparing the audiovisual narratives developed in the TV productions of the 13th Paralympic Games and the 29th Olympic Games, held in Beijing in September 2008. By means of a qualitative and quantitative methodology, this study also focuses on determining if TV representations of paralympic sportspersons favour their social integration or if, on the contrary, lead to higher stigmatization.

How to Cite

Sánchez Castillo, S., & Mercado Sáez, M. T. (2012). Audiovisual Narrative and Disability. Comparative Study of TV Broadcast in 2008 Pekin Olympic and Paralympic Games. ZER - Journal of Communication Studies, 16(31). https://doi.org/10.1387/zer.4827
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