La utilización de Internet en la comunicación expresiva de las ONG: Estudio exploratorio comparativo entre Argentina y España

Abstract

The communication of the NGO in Argentina and Spain involves an excellent creativity which is not reflected in the collective minds doubt to the increasing need of professionalize the communication for social causes and elaborate a communication plan. The use they make of new technologies in communication is not appropriate. Having a web page designed by professionals is not enough, it is necessary to establishing communications within media and social networks helps to join forces to face the lack of budgets since it reduces costs and improves the target segmentation.