La gestión de la comunicación institucional entre el 11 y el 14 M
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Published
22-02-2012
Víctor Santiago Pozas Pardo
Gotzon Toral Madariaga
Abstract
The M11 massacre opened an exeptional period in the official communication, which ended with an unexpected electoral setback of the Spanish government. This paper analyses the management of the crisis communication, as its use for electoral purposes could have caused the loss of confidence in the Popular Party.
How to Cite
Pozas Pardo, V. S., & Toral Madariaga, G. (2012). La gestión de la comunicación institucional entre el 11 y el 14 M. ZER - Journal of Communication Studies, 9(17). https://doi.org/10.1387/zer.5259
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