La economía escópica en la programación televisiva: climax emocional y mensaje publicitario

Abstract

The main objective of this work is the discursive logic analysis of some television contents, that will be define as Television Real Spectacle (TRS) -before another definitions of this contemporary phenomenon, as Reality Show-, as soon as his coherence with the advertising logic, that finance media. In the same way, the TRS complain all of the television formats that found his offer in the incessant revelation of the «real everyday life» and that -on account of his low cost, very high clear profit and the generation of indirect profits for the telecommunications operators- actually become converted in a dominant format in the television programming palimpsest. In this context, the TRS spectacular structure render evidence as the best form of television spectacle capitalize, through of the advertising blocks emission in the moment in that the emotional climax could emerge.