El rediseño de El Correo como ejemplo de la consolidación de la prensa de servicio

Abstract

Throughout the last decade of century XX the newspaper model of services has been consolidated in Spain with own characteristics, as much formal as relative to the contents, and differentiating with respect to the predominant models previously, fundamentally informative one and the hybrid formulas "informationopinion" and "informative-popular". The deep redesign suffered by El Correo Español-El Pueblo Vasco from Bilbao –which had happened during 2000 year– can be taken in consideration like clear exponents of the establishment of the new newspaper model, so and as it is tried to demonstrate in this work. In this redesign the presence of the subjects of services has been increased remarkably: before redesigning, the subjects of services occupied a 46.5% of the total space to fill, after it this average increased until 60.5% of the same one.