Estructura de la oferta de televisión de los segundos operadores de cable en España: hacia la flexibilidad en convergencia

Abstract

This paper analyzes the different ranges of product of the second Spanish cable operators, AOC and ONO. After an extraordinary shortage of specialized channels in Spaniard, the exit to the market of satelites DBS (CSD y Vía Digital) in 1997 has promoted a great abundance in tematic contents. For the time being, Spanish cable operators have disburse high prices by the channels they transmit. On the other hand, Spanish cable operators are faced before the challenge of make more flexible their traditional offerings of basic package, to permit the subscribers a greater capacity of election at the same time that they promote the synergies among the services of television and telephone and Internet.