La imagen de los partidos políticos en El Informal, CQC y Las Noticias del Guiñol en las elecciones legislativas de 2001

Abstract

This paper explains the results of qualitative and quantitative research carried out along the campaign for the 2000 Spanish elections. The aim of this research was to get to know the image of the three main national parties presented at the three TV programmes which parody Politics in the country: «Caiga quien caiga» and «El Informal» (both broadcast by Tele 5) and «Las noticias del Guiñol» (by Canal +). The timelength of informative coverage of each party was measured in the quantitative analysis. The aim of the qualitative one was to know if the slant on the presentation of the parties was positive or negative; even considering that this type of programmes are parodical in themselves. The analysis of the contents of the programmes shows a lack of neutrality. The PSOE and Joaquín Almunia were favoured, against PP and Jose Mª Aznar.