Audiencias creativas y cibermundos: ¿Qué hacen los usuarios cuando una plataforma cierra?

Abstract

This paper analyses the consequences of a digital platform closure and the activities of the users after this event. The starting point is the closure of the cyberworld There.com, one of the most popular social cyberworlds along with Second Life and Habbo. The study shows that audiences immersed in a situation of closure or end of a platform are particularly creative, participatory and collaborative in the search of new spaces in which keeping in touch and restoring their community, highlighting the solid, stable and enduring nature of the links and relationships woven on the Internet.