T.V. Series and perception of prejudices towards the figure of the immigrant. A study with university students

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Published 30-11-2018
Martin Yael Santana Mejía
Juan Ignacio Martínez de Morentin
Concepción Medrano Samaniego

Abstract

The present investigation analyzes prejudices towards to immigrant characters that are perceived by university students in the TV series that they watch. This is a preliminary study, which has a sample of 70 students in the grades of early childhood education and audiovisual communication. For this purpose, was used the questionnaire on the perception of cultural diversity prejudices in TV series created «ad hoc». We have found significant data on perceived prejudices based on the students' qualifications, format of the series and the origin of production. Regarding the found data, we had determinate that the perceived prejudices vary according to the characteristics of the series and the viewer.


KEYWORDS: T.V. series; Prejudices; Immigrant; Format; Production.

How to Cite

Santana Mejía, M. Y., Martínez de Morentin, J. I., & Medrano Samaniego, C. (2018). T.V. Series and perception of prejudices towards the figure of the immigrant. A study with university students. ZER - Journal of Communication Studies, 23(45). https://doi.org/10.1387/zer.20030
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