Calls for Papers/Special Issues: Navigating sociopolitical polarization: How consumers, companies, and brands interact in a divided age
Publicado el 2025-06-02
Special Issue Editors
Dr. David Jiménez-Castillo
david.jimenez@ual.es
Guest Editor
Universidad de Almería, Spain
Dr. Nieves García-de-Frutos
gdn779@ual.es
Guest Editor
Universidad de Almería, Spain
Special Issue Information
Specifically, the topics suggested for this special issue include (but are not limited to):
- Corporate actions and reactions to increasing polarization, including corporate social responsibility and brand activism.
- Effects of changes in corporate positioning on consumer evaluations.
- Corporate washing practices and consumer reactions.
- Adoption of political consumption (including anti-consumption).
- Effects of political consumption on its targets.
- Sociopolitical polarization and country effects.
- Role of social networks, consumer communities and opinion leaders in polarization and depolarization.
- Susceptibility to the effects of polarization and evaluation of environmental or social responsibility.
- Case studies of brands successfully navigating sociopolitical polarization.
- The role of public relations in the context of the politicization of companies and their environment.
Keywords: Sociopolitical polarization, corporate social responsibility, brand activism, depolarization, washing, political consumption.
Manuscript Submission Information
- Open for submissions: October 1st, 2025.
- Closing date for new submissions: January 31th, 2026.
The Special Issue is open to all work related to the call.