Orientación emprendedora, evaluación y gestión de proyectos e impactos en el emprendimiento corporativo: De la intención a la acción
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Publicado
18-09-2018
Raúl Armando Cardona Montoya
Izaias Martins
Hermilson Velásquez Ceballos
Resumen
El emprendimiento corporativo sigue siendo un fenómeno en estudio debido a los impactos positivos que genera para las compañías en el logro de ventajas competitivas e incremento del valor, así como por el dinamismo macroeconómico que produce para las naciones en términos de crecimiento, empleo, ingresos, innovación y competitividad. Con enfoque en las teorías del Emprendimiento Corporativo y de Recursos y Capacidades, el objetivo de este trabajo es relacionar la orientación emprendedora como intención, con el emprendimiento corporativo como acción, considerando la diferencia en sus significados y su complementariedad. La base de datos usada para la contrastación empírica, proviene de la encuesta realizada a 137 PYMEs del sector manufacturero en Colombia. Se estiman modelos de análisis multivariante y ecuaciones estructurales, y se presenta evidencia cuantitativa de la relación directa y positiva que tienen ambos fenómenos y de forma indirecta, mediada por la capacidad de evaluar y gestionar proyectos; esta rutina ha sido poco explorada en estudios previos y no contrastada en relación al fenómeno analizado. Los resultados del análisis factorial, permiten integrar y proponer la capacidad como constructo teórico, avanzando con respecto a estudios previos del fenómeno, que han incluido y analizado otras capacidades.
Cómo citar
Cardona Montoya, R. A., Martins, I., & Velásquez Ceballos, H. (2018). Orientación emprendedora, evaluación y gestión de proyectos e impactos en el emprendimiento corporativo: De la intención a la acción. Cuadernos De Gestión, 17(2), 37–62. https://doi.org/10.5295/cdg.140511rc
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Keywords
Orientación emprendedora, emprendimiento corporativo, teoría de recursos y capacidades, teoría del comportamiento planificado, capacidad de evaluar y gestionar proyectos
References
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Arboleda, V.G., 2013. Formulación de Proyectos. En Proyectos. Formulación, Evaluación y Control, 3ª. ed. Cali: Alfaomega, 45-334.
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Baron, R. M. and Kenny, D. A., 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
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Burgelman, R. A., 1983. Corporate Entrepreneurship and Strategic Management: Insights from a Process Study. Management Science, 29(12), 1349-1364.
Capelleras, J. L. and Kantis, H., 2009. El fenómeno del crecimiento de las nuevas empresas. En: Nuevas empresas en América Latina: factores que favorecen su rápido crecimiento. Barcelona: Universitat Autònoma de Barcelona, 1-18.
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Corbett, A., Covin, J. G., O’Connor, G. C. and Tucci, C. L., 2013. Corporate Entrepreneurship: State-of-the-Art Research and a Future Research Agenda. Journal of Product Innovation Management, 30(5), 812–820.
Covin, J.G. and Slevin, D. P., 1989. Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87.
Covin, J.G. and Slevin, D, P., 1991. A Conceptual model of entrepreneurship as firm behavior. Entrepreneurship: Theory and Practice, 16, 7-25.
Covin, J., and Lumpkin, G.T, 2011. Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct. Entrepreneurship Theory and Practice, 35(5), 855-872.
Covin, J. and Wales, W., 2011. The Measurement of Entrepreneurial Orientation. Entrepreneurship: Theory and Practice, 36(4), 1-26.
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Dess, G., Lumpkin, G. and Jeffrey, E., 1999. Linking Corporate Entrepreneurship to Strategy, Structure and Process: Suggested Research Directions. Entrepreneurship Theory and Practice, 23, 85-102.
Dornyei, Z., 2000. Motivation in action: Towards a process-oriented conceptualisation of student motivation. British Journal of Educational Psychology, 70, 519-538.
Gelderen, M., Kautonen, T. and Fink, M., 2015. From entrepreneurial intentions to actions: Self-control and action-related doubt, fear, and aversion. Journal of Business Venturing, 30, 655-673.
Gido, J. and Clements, J. P, 2012. Administración exitosa de proyectos. México, CENGAGE Learning.
Global Entrepreneurship Monitor España (2014). Santander: Editorial de la Universidad de Cantabria.
Goodale, J. C., Kuratko, D. F., Hornsby, J. S. and Covin, J. G., 2011. Operations management and corporate entrepreneurship: The moderating effect of operations control on the antecedents of corporate entrepreneurial activity in relation to innovation performance. Journal of Operations Management, 29(2), 116-127.
Gulati, R, 1998. Alliances and network. Strategic Management Journal, 19, 293-317.
Hasan, K., Syyedhamzeh, N. and Ali, F., 2013. The influence of entrepreneurial orientation on innovative performance. Journal of Knowledge-based Innovation in China, 5(3), 262-278.
Ireland, R. D., Covin, Jeffrey, G. and Kuratko, D. F., 2009. Conceptualizing Corporate Entrepreneurship Strategy. Entrepreneurship Theory and Practice, 33(1), 19-47.
Jin, C., Zhaohui, Z. and Wang, A., 2005. A system model for corporate entrepreneurship International Journal of Manpower, 26(6), 529-543.
Kaiser, H.F, 1958. The varimax criterion for analytic rotation in factor analysis. Psychometrika, 23, 187–200.
Kuhl, J, 1985. Volitional mediators of cognition-behaviour consistency: Self-regulatory processes and action versus state orientation. En: J. Kuhl and J. Beckmann, ed., Action control: From cognition to behavior, New York: Springer, 101-128.
Kuratko, D. F, 2007. Corporate Entrepreneurship. Foundations and Trends in Entrepreneurship. 3(2), 151–203.
Kuratko, D. F. and Audretsch, D. B., 2009. Strategic Entrepreneurship: Exploring Perspectives an emerging Concept. Entrepreneurship Theory and Practice, 33(1), 1-17.
Kuratko, D. F., Ireland, R. D. and Hornsby, J. S., 2001. Improving firm performance through entrepreneurial actions: Acordia’s corporate entrepreneurship strategy. Academy of Management Executive, 15(4), 60-71.
Kuratko, D. F., Hornsby, J. S. and Covin, J. G., 2014. Diagnosing a firm’s internal environment for corporate entrepreneurship. Business Horizons, 57, 37- 47.
Lechner, C. and Gudmundsson, S., 2014. Entrepreneurial orientation, firm strategy and small firm Performance. International Small Business Journal, 32(1), 36-60.
Lumpkin, G.T. and Dess, G., 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21, 135-173.
Lumpkin, G.T. and Dess, G., 2001. Linking two dimensions of Entrepreneurial Orientation to firm performance: the moderating role of Environment and Industry life cycle. Journal of Business Venturing, 16, 429-451
McFadzean, E., O’Loughlin, A. and Shaw, E., 2005. Corporate entrepreneurship and innovation part 2: a role and process based approach. European Journal of Innovation Management, 8(4), 393-408.
Martins, I., Uribe, F. and Mesa, D., 2012. Contribución de la orientación emprendedora a la rentabilidad de las pymes: un análisis contingente considerando la función del entorno. Revista ECOS de Economía, 35, 45-71.
Martins, I., and Rialp, A., 2013. Entrepreneurial orientation, environmental hostility and SME profitability: a contingency approach. Cuadernos de Gestión, 13(2), 67-88.
Martins, I., Rialp, A., Rialp, J., and Aliaga, I., 2015. El Uso de las Redes como Propulsor para la Orientación Emprendedora y el Crecimiento de la PYME. Innovar, 25(55), 117-130.
Meade, A. W., Watson, A. M., and Kroustalis, M., 2007. Assessing common methods bias in organizational research. In: 22th Annual Meeting of the Society for Industrial and Organizational Psychology Proceedings, Charlotte: North Carolina State University, 1-10.
Méndez, R., 2012. Introducción a la gerencia de proyectos. In Formulación y Evaluación de Proyectos, 434-459, Bogotá: Incontec Internacional.
Miller, D, 1983. The correlates of entrepreneurship in three types of firms. Management Science, 29, 770-791.
Miller, D, 2011. Miller (1983). Revisited, A Reflection on EO Research and Some Suggestions for the Future. Entrepreneurship Theory and Practice, 35(5), 873-894.
Mintzberg, H., 1994. The Rise and Fall of Strategic Planning, Harvard Business Review, 60, 107-114.
Mitchell, R. K., Busenitz, B. B., Gaglio, C. M., McMullen, J. S., Morse, E. A. and Smith, J.B., 2007. Central Question in Entrepreneurial Cognitions Research. Entrepreneurship Theory and Practice, 31(1), 1-27.
Moreno, A. and Casillas, J., 2008. Entrepreneurial Orientation and Growth of SMEs: A Causal Model. Entrepreneurship Theory and Practice, 32(3), 507-528.
OECD- Scientific and Technological Consultative Forum, 2012.The OECD innovation strategy: getting a head start on tomorrow, 95-130, Paris: OECD.
Pérez, C, 2008. Econometría Avanzada: técnicas y aplicaciones. Madrid: Prentice Hall.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. andPodsakoff, N., 2003. Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879-903.
Project Management Institute, 2008. A guide to the Projec Management Body of Knowledge (PMBOK Guide). Pennsylvania, PENN: PMI.
Rosillo, J, 2008. Introducción. In Formulación y Evaluación de Proyectos de Inversión para Empresas Manufactureras y de Servicios, 6ª. ed. Bogotá: Cengage Learning, 13-35.
Sapag C. N., Sapag C. R., Sapag P. and Jose Manuel, 2014. El estudio de proyectos. En: Preparación y Evaluación de Proyectos, 8ª. ed. México: McGraw Hill, 1-12.
Schumpeter, J, 1942. Capitalism, Socialism and Democracy. New York (Ed.), Harper and Row Publishers.
Sharma, P., and Chrisman, J, 1999. Toward a reconciliation of definitional issues in the field of corporate entrepreneurship. Entrepreneurship Theory and Practice, (31), 11-27
Soriano, D. R., and Urbano, D., 2008. Overview of Collaborative Entrepreneurship: An Integrated Aproach Between Business Decisions and Negociations. Group Decis Negot, 18(5), 419-430. DOI: 10.1001/s 10726-008 9134-x.
Stevenson, H., and Jarillo, J., 1990. A paradigm of entrepreneurship: Entrepreneurial Management. Strategic Management Journal, 11, 17-27.
Urbano, D., Toledano, N. and Soriano, D. R, 2010. Prácticas de gestión de recursos humanos y desarrollo de nuevos proyectos innovadores: Un estudio de casos en las PYME. Universia Business Review, 29,116-130.
Wales, W., Monsen, E. and McKelvie, A., 2011. The Organizational Pervasiveness of Entrepreneurial Orientation. Entrepreneurship Theory and Practice, 35(5), 895-922.
Wiklund, J. and Shepherd, D., 2003. Knowledge-Based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-Sized Businesses. Strategic Management Journal, 24, 1307-1314.
Wiklund, J. and Shepherd, D., 2005. Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing, 20, 71-91.
Wiklund, J., Davidsson, P., Audretsch, D. B. and Karlsson, C., 2011. The Future of Entrepreneurship Research. Entrepreneurship Theory and Practice, 35, 1-9.
World Bank, 2015a. Doing Business 2015: Going Beyond Efficiency, Washington, DC: World Bank
World Bank, 2015b. World Development Report 2015 summary: Mind, Society and Behavior, General view. Washington DC: World Bank.
World Economic Forum –WEF. (2014). Theglobal competitiveness. Geneva: World Economic Forum.
Zahra, S. A., 1991. Predictors and financial outcomes of corporate entrepreneurship: an exploratory study. Journal of Business Venturing, 6, 259-286.
Zahra, S. A., 1993. Environment, corporate entrepreneurship and financial performance: a taxonomic approach. Journal of Business Venturing, 8, 319-340.
Zahra, S. and George, G., 2002. Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27 (2), 185-203.
Álvarez, C. and Urbano, D., 2011. Environmental Factors and Entrepreneurial Activities in Latin America. Academy, Magazin of Administration, 48, 31-45.
Antoncic, B. and Hisrich, R., 2001. Intrapreneurship: Construct Refinement and CrossCultural Validation. Journal of Business Venturing, 16(5), 495-527.
Arboleda, V.G., 2013. Formulación de Proyectos. En Proyectos. Formulación, Evaluación y Control, 3ª. ed. Cali: Alfaomega, 45-334.
Barney, J. B., 1991. Firm resources and sustained competitive advantage, Journal of Management, 17(1), 99-120.
Baron, R. M. and Kenny, D. A., 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bratman, M. E., 1987. Intention, Plans, and Practical Reason. Cambridge, Massachusetts: Harvard University Press.
Brealey R., Myers S. and Allen F., 2006. Principios de Finanzas Corporativas. 7ª ed. España: Mc. Graw Hill.
Bouchard, V. and Basso, O., 2011. Exploring the links between entrepreneurial orientation and intrapreneurship in SMEs. Journal of Small Business and firms Development, 18(2), 219-231.
Burgelman, R. A., 1983. Corporate Entrepreneurship and Strategic Management: Insights from a Process Study. Management Science, 29(12), 1349-1364.
Capelleras, J. L. and Kantis, H., 2009. El fenómeno del crecimiento de las nuevas empresas. En: Nuevas empresas en América Latina: factores que favorecen su rápido crecimiento. Barcelona: Universitat Autònoma de Barcelona, 1-18.
Cardona, R. A., 2010. Planificación financiera en las pyme exportadoras. Caso de Antioquia, Colombia. Administer 16, 50-74.
Cardona, R. A., Cardona, J. and Naranjo, A. P., 2012. Priorización de proyectos del sector Real. PODIUM, UESS, Ecuador, 21, 9-29.
Corbett, A., Covin, J. G., O’Connor, G. C. and Tucci, C. L., 2013. Corporate Entrepreneurship: State-of-the-Art Research and a Future Research Agenda. Journal of Product Innovation Management, 30(5), 812–820.
Covin, J.G. and Slevin, D. P., 1989. Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87.
Covin, J.G. and Slevin, D, P., 1991. A Conceptual model of entrepreneurship as firm behavior. Entrepreneurship: Theory and Practice, 16, 7-25.
Covin, J., and Lumpkin, G.T, 2011. Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct. Entrepreneurship Theory and Practice, 35(5), 855-872.
Covin, J. and Wales, W., 2011. The Measurement of Entrepreneurial Orientation. Entrepreneurship: Theory and Practice, 36(4), 1-26.
Departamento Administrativo Nacional de Estadística -DANE, 2005). Cuentas Nacionales Consolidadas del Censo 2005, http://www.dane.gov.co/ (16 de agosto de 2014).
Dess, G. and Lumpkin, G., 2005. The Role of Entrepreneurial Orientation in Stimulating Effective Corporate Entrepreneurship. The Academy of Management Executive, 19(1), 146-157.
Dess, G., Lumpkin, G. and Jeffrey, E., 1999. Linking Corporate Entrepreneurship to Strategy, Structure and Process: Suggested Research Directions. Entrepreneurship Theory and Practice, 23, 85-102.
Dornyei, Z., 2000. Motivation in action: Towards a process-oriented conceptualisation of student motivation. British Journal of Educational Psychology, 70, 519-538.
Gelderen, M., Kautonen, T. and Fink, M., 2015. From entrepreneurial intentions to actions: Self-control and action-related doubt, fear, and aversion. Journal of Business Venturing, 30, 655-673.
Gido, J. and Clements, J. P, 2012. Administración exitosa de proyectos. México, CENGAGE Learning.
Global Entrepreneurship Monitor España (2014). Santander: Editorial de la Universidad de Cantabria.
Goodale, J. C., Kuratko, D. F., Hornsby, J. S. and Covin, J. G., 2011. Operations management and corporate entrepreneurship: The moderating effect of operations control on the antecedents of corporate entrepreneurial activity in relation to innovation performance. Journal of Operations Management, 29(2), 116-127.
Gulati, R, 1998. Alliances and network. Strategic Management Journal, 19, 293-317.
Hasan, K., Syyedhamzeh, N. and Ali, F., 2013. The influence of entrepreneurial orientation on innovative performance. Journal of Knowledge-based Innovation in China, 5(3), 262-278.
Ireland, R. D., Covin, Jeffrey, G. and Kuratko, D. F., 2009. Conceptualizing Corporate Entrepreneurship Strategy. Entrepreneurship Theory and Practice, 33(1), 19-47.
Jin, C., Zhaohui, Z. and Wang, A., 2005. A system model for corporate entrepreneurship International Journal of Manpower, 26(6), 529-543.
Kaiser, H.F, 1958. The varimax criterion for analytic rotation in factor analysis. Psychometrika, 23, 187–200.
Kuhl, J, 1985. Volitional mediators of cognition-behaviour consistency: Self-regulatory processes and action versus state orientation. En: J. Kuhl and J. Beckmann, ed., Action control: From cognition to behavior, New York: Springer, 101-128.
Kuratko, D. F, 2007. Corporate Entrepreneurship. Foundations and Trends in Entrepreneurship. 3(2), 151–203.
Kuratko, D. F. and Audretsch, D. B., 2009. Strategic Entrepreneurship: Exploring Perspectives an emerging Concept. Entrepreneurship Theory and Practice, 33(1), 1-17.
Kuratko, D. F., Ireland, R. D. and Hornsby, J. S., 2001. Improving firm performance through entrepreneurial actions: Acordia’s corporate entrepreneurship strategy. Academy of Management Executive, 15(4), 60-71.
Kuratko, D. F., Hornsby, J. S. and Covin, J. G., 2014. Diagnosing a firm’s internal environment for corporate entrepreneurship. Business Horizons, 57, 37- 47.
Lechner, C. and Gudmundsson, S., 2014. Entrepreneurial orientation, firm strategy and small firm Performance. International Small Business Journal, 32(1), 36-60.
Lumpkin, G.T. and Dess, G., 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21, 135-173.
Lumpkin, G.T. and Dess, G., 2001. Linking two dimensions of Entrepreneurial Orientation to firm performance: the moderating role of Environment and Industry life cycle. Journal of Business Venturing, 16, 429-451
McFadzean, E., O’Loughlin, A. and Shaw, E., 2005. Corporate entrepreneurship and innovation part 2: a role and process based approach. European Journal of Innovation Management, 8(4), 393-408.
Martins, I., Uribe, F. and Mesa, D., 2012. Contribución de la orientación emprendedora a la rentabilidad de las pymes: un análisis contingente considerando la función del entorno. Revista ECOS de Economía, 35, 45-71.
Martins, I., and Rialp, A., 2013. Entrepreneurial orientation, environmental hostility and SME profitability: a contingency approach. Cuadernos de Gestión, 13(2), 67-88.
Martins, I., Rialp, A., Rialp, J., and Aliaga, I., 2015. El Uso de las Redes como Propulsor para la Orientación Emprendedora y el Crecimiento de la PYME. Innovar, 25(55), 117-130.
Meade, A. W., Watson, A. M., and Kroustalis, M., 2007. Assessing common methods bias in organizational research. In: 22th Annual Meeting of the Society for Industrial and Organizational Psychology Proceedings, Charlotte: North Carolina State University, 1-10.
Méndez, R., 2012. Introducción a la gerencia de proyectos. In Formulación y Evaluación de Proyectos, 434-459, Bogotá: Incontec Internacional.
Miller, D, 1983. The correlates of entrepreneurship in three types of firms. Management Science, 29, 770-791.
Miller, D, 2011. Miller (1983). Revisited, A Reflection on EO Research and Some Suggestions for the Future. Entrepreneurship Theory and Practice, 35(5), 873-894.
Mintzberg, H., 1994. The Rise and Fall of Strategic Planning, Harvard Business Review, 60, 107-114.
Mitchell, R. K., Busenitz, B. B., Gaglio, C. M., McMullen, J. S., Morse, E. A. and Smith, J.B., 2007. Central Question in Entrepreneurial Cognitions Research. Entrepreneurship Theory and Practice, 31(1), 1-27.
Moreno, A. and Casillas, J., 2008. Entrepreneurial Orientation and Growth of SMEs: A Causal Model. Entrepreneurship Theory and Practice, 32(3), 507-528.
OECD- Scientific and Technological Consultative Forum, 2012.The OECD innovation strategy: getting a head start on tomorrow, 95-130, Paris: OECD.
Pérez, C, 2008. Econometría Avanzada: técnicas y aplicaciones. Madrid: Prentice Hall.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. andPodsakoff, N., 2003. Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879-903.
Project Management Institute, 2008. A guide to the Projec Management Body of Knowledge (PMBOK Guide). Pennsylvania, PENN: PMI.
Rosillo, J, 2008. Introducción. In Formulación y Evaluación de Proyectos de Inversión para Empresas Manufactureras y de Servicios, 6ª. ed. Bogotá: Cengage Learning, 13-35.
Sapag C. N., Sapag C. R., Sapag P. and Jose Manuel, 2014. El estudio de proyectos. En: Preparación y Evaluación de Proyectos, 8ª. ed. México: McGraw Hill, 1-12.
Schumpeter, J, 1942. Capitalism, Socialism and Democracy. New York (Ed.), Harper and Row Publishers.
Sharma, P., and Chrisman, J, 1999. Toward a reconciliation of definitional issues in the field of corporate entrepreneurship. Entrepreneurship Theory and Practice, (31), 11-27
Soriano, D. R., and Urbano, D., 2008. Overview of Collaborative Entrepreneurship: An Integrated Aproach Between Business Decisions and Negociations. Group Decis Negot, 18(5), 419-430. DOI: 10.1001/s 10726-008 9134-x.
Stevenson, H., and Jarillo, J., 1990. A paradigm of entrepreneurship: Entrepreneurial Management. Strategic Management Journal, 11, 17-27.
Urbano, D., Toledano, N. and Soriano, D. R, 2010. Prácticas de gestión de recursos humanos y desarrollo de nuevos proyectos innovadores: Un estudio de casos en las PYME. Universia Business Review, 29,116-130.
Wales, W., Monsen, E. and McKelvie, A., 2011. The Organizational Pervasiveness of Entrepreneurial Orientation. Entrepreneurship Theory and Practice, 35(5), 895-922.
Wiklund, J. and Shepherd, D., 2003. Knowledge-Based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-Sized Businesses. Strategic Management Journal, 24, 1307-1314.
Wiklund, J. and Shepherd, D., 2005. Entrepreneurial orientation and small business performance: a configurational approach. Journal of Business Venturing, 20, 71-91.
Wiklund, J., Davidsson, P., Audretsch, D. B. and Karlsson, C., 2011. The Future of Entrepreneurship Research. Entrepreneurship Theory and Practice, 35, 1-9.
World Bank, 2015a. Doing Business 2015: Going Beyond Efficiency, Washington, DC: World Bank
World Bank, 2015b. World Development Report 2015 summary: Mind, Society and Behavior, General view. Washington DC: World Bank.
World Economic Forum –WEF. (2014). Theglobal competitiveness. Geneva: World Economic Forum.
Zahra, S. A., 1991. Predictors and financial outcomes of corporate entrepreneurship: an exploratory study. Journal of Business Venturing, 6, 259-286.
Zahra, S. A., 1993. Environment, corporate entrepreneurship and financial performance: a taxonomic approach. Journal of Business Venturing, 8, 319-340.
Zahra, S. and George, G., 2002. Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27 (2), 185-203.
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