Relación entre responsabilidad social y performance en las pequeñas y medianas empresas: Revisión bibliográfica

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Publicado 18-09-2018
Jesús Herrera Madueño Manuel Larrán Jorge Domingo Martínez Martínez

Resumen

El interés suscitado por la responsabilidad social en el ámbito académico y profesional ha provocado que la misma sea objeto de discusión continua en multitud de foros. No obstante, su focalización evidencia un desarrollo desigual entre el ámbito de las grandes corporaciones y el de las Pequeñas y Medianas Empresas (pymes). Por ello, con la intención de contribuir al estudio de la Responsabilidad Social Empresarial (RSE) en el ámbito de las pymes, se ha llevado a cabo una revisión de aquellos trabajos que, tomando como muestra este tipo de organizaciones, han examinado la incidencia que determinados factores tienen en la adopción de un comportamiento socialmente responsable o cómo el desarrollo de prácticas sostenibles afecta al performance organizativo desde una perspectiva financiera.

El análisis realizado permite corroborar cómo la figura del propietario gestor, con sus valores y creencias éticas, desempeña un papel fundamental en las elecciones estratégicas propias de un comportamiento sostenible y cómo la gestión responsable de las relaciones con los stakeholders incide positivamente sobre el performance.

Aun cuando, como en toda revisión literaria, la búsqueda bibliográfica está sujeta a unos criterios subjetivos, los documentos seleccionados y los empleados de manera complementaria señalan dos posibles vías para incentivar la ejecución de prácticas sostenibles: reelaborar la normativa legal y ofrecer evidencias suficientes de cómo un comportamiento responsable puede originar mejoras competitivas.

Cómo citar

Herrera Madueño, J., Larrán Jorge, M., & Martínez Martínez, D. (2018). Relación entre responsabilidad social y performance en las pequeñas y medianas empresas: Revisión bibliográfica. Cuadernos De Gestión, 13(2), 39–65. https://doi.org/10.5295/cdg.120360jh
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Keywords

Pymes, responsabilidad social, biblometría, rendimiento, desempeño financiero

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