La sostenibilidad medioambiental y sus factores en las PYMES: Un estudio de casos múltiples en España y Chile
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Publicado
11-02-2022
Francisco Villegas Pinuer
Leslier Valenzuela-Fernández
Joan Llonch Andreu
Pilar López Belbeze
https://orcid.org/0000-0003-1762-0233
Leslier Valenzuela-Fernández
Joan Llonch Andreu
Pilar López Belbeze
Resumen
La Sostenibilidad Medioambiental (SM) es una preocupación creciente para el desarrollo de la sociedad mientras se identifica la necesidad de que las empresas definan estrategias basadas en la sostenibilidad. Las Pequeñas y Medianas Empresas (PYMES) tienen un papel fundamental; el sector genera más del 60% del empleo en Europa y América Latina. Existen numerosas investigaciones científicas sobre la situación de las grandes empresas en temas medioambientales, sin embargo, la literatura sobre PYMES es escasa a nivel práctico y teórico. De esta manera, determinar las variables que afectan a la aplicación de SM es muy relevante. Este estudio analiza en profundidad los factores e impulsores de la SM desde la perspectiva de las PYMES, explorando las variables que pueden influir en su implementación en estas empresas. La metodología empleada son entrevistas en profundidad, aplicadas a una muestra de 17 directores de PYMES españolas y 25 directores de PYMES chilenas. Los principales hallazgos sugieren que la Orientación Emprendedora (OE), la Orientación al Cliente (OC) y la Responsabilidad Social Corporativa (RSC) influyen en la adopción de la SM en ambos países, manifestando similitudes en los motivos que las impulsan en ambos países, pero ciertas diferencias en su ejecución, donde influye el contexto institucional. Adicionalmente, el nivel de conocimiento afecta la toma de decisiones relacionada con el de desarrollo de practicas medioambientales de alto nivel.
Cómo citar
Villegas Pinuer, F., Valenzuela-Fernández, L., Llonch Andreu, . J., & López Belbeze, P. (2022). La sostenibilidad medioambiental y sus factores en las PYMES: Un estudio de casos múltiples en España y Chile. Cuadernos De Gestión, 22(1), 35–50. https://doi.org/10.5295/cdg.211370fv
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Keywords
Sostenibilidad medioambiental, Orientación al cliente, Responsabilidad social corporativa, Orientación emprendedora, PYMES
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