Reputación y liderazgo: estudio de la trasferencia reputacional en la empresa familiar y no familiar
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Publicado
11-02-2022
María-Jesús Moreno-Domínguez
María-Pilar Martín-Zamora
Isabel Serrano-Czaia
Lázaro Rodríguez-Ariza
https://orcid.org/0000-0003-3065-3339
María-Pilar Martín-Zamora
Isabel Serrano-Czaia
Lázaro Rodríguez-Ariza
Resumen
El objetivo principal de este trabajo es determinar la influencia de la familia en la transferencia reputacional entre la empresa y su directivo. En el ámbito de la empresa familiar, la fuerte identificación de la familia con la compañía ha propiciado el estudio de la relación entre la reputación corporativa y el nivel de participación de la familia. Sin embargo, está pendiente de investigación la transferencia mutua de reputación entre la empresa familiar y su directivo. Por esta razón, el estudio pretende asimismo contrastar que la reputación corporativa contribuye a la de su directivo, estudiando cómo incide en esa relación la presencia de una familia en la gestión y/o control de la empresa. A tal efecto, utilizando los rankings publicados por el Monitor Español de Reputación Corporativa (MERCO) relativos a empresas y líderes más reputados en España para el período 2001-2017, se han formulado diferentes modelos econométricos con datos de panel. Los resultados obtenidos, con importantes implicaciones prácticas, contribuyen a la investigación en reputación y, especialmente, a la literatura sobre empresa familiar. En este sentido, los resultados ponen de manifiesto no solo que el carácter familiar de la empresa otorga una ventaja reputacional a la compañía y a su líder, sino que la reputación de los directivos de la empresa familiar se transfiere a la reputación corporativa en un plazo más breve que cuando la empresa no comparte ese carácter.
Cómo citar
Moreno-Domínguez, M.-J., Martín-Zamora, M.-P., Serrano-Czaia, I., & Rodríguez-Ariza, L. (2022). Reputación y liderazgo: estudio de la trasferencia reputacional en la empresa familiar y no familiar. Cuadernos De Gestión, 22(1), 65–80. https://doi.org/10.5295/cdg.211465mm
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Keywords
Reputación corporativa, Reputación directiva, Transferencia reputacional, Empresa familiar, MERCO, Datos de Panel
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Barney, J.B., 1991. Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Basco, R., 2017. “Where do you want to take your family firm?” A theoretical and empirical exploratory study of family business goals. Business Research Quarterly, 20, 28-44.
Bear, S., Rahman, N. and Post, C., 2010. The impact of board diversity and gender composition on corporate social responsibility and firm reputation. Journal of Business Ethics, 97, 207-221.
Berrone, P., Cruz, C., Gómez-Mejía, L.R. and Larraza-Kintana, M., 2010. Socioemotional wealth and corporate responses to institutional pressures: Do family-controlled firm pollute less? Administrative Science Quarterly, 5 (1), 82-113.
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Block, J.H., 2010. Family management, family ownership, and downsizing: Evidence from S&P 500 firms. Family Business Review, 23(2), 109-130.
Brammer, S.J. and Millington, A., 2005. Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics, 61, 29-44.
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Bravo, F., Abad, C. and Laffarga, J., 2015. The board of directors and corporate reputation: an empirical analysis. Academia Revista Latinoamericana de Administración, 28(3), 359-379.
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Conte, F., 2018. Understanding the influence of CEO tenure and CEO reputation on corporate reputation: An exploratory study in Italy. International Journal of Business and Management, 13(3), 54-66.
Craig, J.B., Dibrell, C. and Davis, P.S., 2008. Leveraging family-based brand identity to enhance firm competitiveness and performance in family business. Journal Small Business Management, 46, 351-371.
Cravens, K., Goad, E.O. and Ramamoorti, S., 2003. The reputation index: Measuring and managing corporate reputation. European Management Journal, 21(2), 201-213.
Cromie, S., Stephenson, B. and Monteith, D., 1995. The management of family firms: An empirical investigation. International Small Business Journal, 13(4), 11-34.
De Quevedo, E., Delgado, J.B. and Blanco, V., 2015. ¿Es relevante la reputación del consejero delegado? Un análisis de su influencia en los resultados empresariales para el contexto español. Revista de Contabilidad y Tributación, 391, 163-190.
Decker, W.H., 2012. A firm´s image following alleged wrongdoing: Effects of the firm´s prior reputation and response to the allegation. Corporate Reputation Review, 15(1), 20-34.
Deephouse, D.L. and Jaskiewicz, P., 2013. Do family firms have better reputations than non-family firms? An integration of socioemotional wealth and social identity theories. Journal of Management Studies, 50(3), 337-360.
Dhalla, R. and Carayannopoulos, S., 2006. Understanding when stakeholders discount reputations. 10th Anniversary Conference on Reputation, Image, Identity and Competitiveness, 25-28 May, New York.
Diéguez-Soto, J., Fernández-Gámez, M.A. and Sánchez-Marín, G., 2017. Family involvement and hotel online reputation. Business research Quarterly, 20(3), 151-163.
Dierickx, I. and Cool, K., 1989. Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504-1511.
Dowling, G.R., 2016. Defining and measuring corporate reputations. European Management Review, 13(3), 207-223.
Dyer, W.G. and Whetten, D.A., 2006. Family firms and social responsibility: Preliminary evidence from the S&P 500. Entrepreneurship Theory and Practice, 30(6), 785-802.
Family Business Institute, 2015. La Empresa Familiar en España 2015. Barcelona: Instituto de la Empresa Familiar.
Fombrun, C. and Shanley, M., 1990. What´s in a name? Reputation building and corporate strategy. Academy of Management Review, 33(2), 233-258.
Fombrun, C., 1996. Reputation: Realising value from the corporate image. Boston, MAS: Harvard Business School Press.
Fombrun, C., 2006. The RepTrak system. 10th Anniversary Conference on Reputation, Image, Identity and Competitiveness, 25-28 May, New York.
Gaines‐Ross, L., 2000. CEO reputation: A key factor in shareholder value. Corporate Reputation Review, 3(4), 366‐370.
Gaines‐Ross, L., 2008. Corporate reputation: 12 steps to safeguarding and recovering reputation. New York, NY: John Wiley & Sons, Inc.
Gallo, M.A., 1995. The role of family business and its distinctive characteristic behavior in industrial activity. Family Business Review, 8(2), 83-97.
Garbett, T., 1988. How to build a corporation´s identity and project its image? Massachusetts, MAS: Lexington.
García-Castro, R. and Aguilera, R.V., 2014. Family involvement in business and financial performance: A set-theoretic cross-national inquiry. Journal of Family Business Strategy, 5, 85-96.
Gómez-Mejía, L.R., Cruz, C., Berrone, P. and De Castro, J., 2011. The bind that ties: Socioemotional wealth preservation in family firms. Academy Management Annals, 5, 653-707.
Gupta, G., Mahakud, J. and Debata, B., 2018. Impact of CEO’s characteristics on investment decisions of Indian listed firms: Does crisis make any difference? Cogen Economics & Finance, 6, 1-15.
Hall, R., 1992. The strategic analysis of intangible resources. Strategic Management Journal, 13 (2), 135-144.
Hausman, J. and Taylor, W., 1981. Panel data and unobservable individual effects. Journal of the Econometric Society, 49(6), 1377-1398.
Hayward, M.L., Rindova, V.P. and Pollock, T.G., 2004. Believing one’s own press: The causes and consequences of CEO celebrity. Strategic Management Journal, 25(7), 637‐653.
Helm, S., 2006. Common grounds in the perception of corporate reputation? A comparison of three stakeholder groups. 10th Anniversary Conference on Reputation, Image, Identity and Competitiveness, 25-28 May, New York.
Hoffman, L., 1999. Reputation starts with the CEO. MC Technology Marketing Intelligence, 19(7), 56-58.
Hutton, J.G.; Goodman, M.B.; Alexander, J.B. and Genest, C.M., 2001. Reputation Management: the new face of corporation public relations? Public Relation Review, 27(3), 247-261.
Ibrahim, A.B., 1992. Strategy formulation in small business: A conceptual framework. Journal of Small Business and Entrepreneurship, 9(4), 71-76.
Isakov, D. and Weisskopf, J., 2015. Pay-out policies in founding family firms. Journal of Corporate Finance, 33, 330-344.
Jin, C.H. and Yeo, H.C., 2011. Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships. Journal of Targeting, Measurement and Analysis for Marketing, 19(2), 127–140.
Jorissen, A., Laveren, E., Martens, R. and Reheul, A.M., 2005. Real versus sample-based differences in comparative family business research. Family Business Review, 18(3), 229-246.
Lawrence, A., 2004. Market research in the Internet age: How record companies will profit from illegal file-sharing. MEIEA Journal, 4(1), 29-40.
Lee, S.H., 2007. CEO reputation: Who benefits the firm and the CEO? Doctoral dissertation, University of Southern California.
Liu, C., Aharony, J., Richardson, G. and Yawson, A., 2016. Corporate litigation and changes in CEO reputation: Guidance from US Federal Court lawsuits. Journal of Contemporary Accounting & Economics, 12, 15-34.
Love, E.G., Lim, J. and Bednar, M.K., 2017. The face of the firm: The influence of CEOs on corporate reputation. Academy of Management Journal, 60(4), 1462-1481.
Malmendier, U. and Tate, G., 2009. Superstars CEOs. The Quarterly Journal of Economics, 124(4), 1593‐1638.
Mandl, I., 2008. Overview of Family Business Relevant Issues. Final Report. European Commission, Enterprise and Industry Directorate-General, Vienna.
Matherne, C., Ring, J.K., and McKee, D.N., 2011. Multiple social identifications and the family firms. Journal of Behavioral and Applied Management, 13, 24-43.
Matherne, C., Waterwall, B., Ring, J.K., and Credo, K. 2017. Beyond organizational identification: The legitimization and robustness of family identification in the family firm. Journal of Family Business Strategy, 8(3), 170-184.
Men, L.R., 2012. CEO credibility, perceived organizational reputation and employee engagement. Public Relations Review, 38(1), 171-173.
Miller, D., Le Breton-Miller, I. and Scholnick, B., 2008. Stewardship vs. stagnation: An empirical comparison of small family and non-family business. Journal of Management Studies, 45(1), 51-78.
Miroshnychenko, I., De Massis, A., Miller, D. and Barontini, R., 2020. Family Business Growth Around the World. Entrepreneurship Theory and Practice, 1-27, DOI: 10.1177/1042258720913028.
Naldi, L., Cennamo, C., Corbetta, G. and Gómez-Mejía, L., 2013. Preserving socio-emotional wealth in family firms: Asset or liability? The moderating role of business context. Entrepreneurship Theory & Practice, 37(6), 1341-1360.
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