Innovaciones para la sostenibilidad en el despliegue de los Objetivos de Desarrollo Sostenible

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Publicado 11-01-2024
Ana Bellostas
Cristina del Río
Karen González-Álvarez
Francisco J. López-Arceiz

Resumen

Desde el año 2015, las empresas han ido adaptando sus decisiones estratégicas para alinearse con los Objetivos de Desarrollo Sostenible. Esta adaptación vendría justificada por la búsqueda de legitimidad ante la presión que ejercen los gobiernos, la sociedad civil, las organizaciones supranacionales y los mercados. Algunas empresas demuestran su compromiso con estos objetivos invirtiendo en innovaciones diseñadas para impulsar su desempeño organizacional; mientras que otras recurren a procesos de “green washing” en un intento por mantener sus niveles de rentabilidad. Invertir en innovaciones para la sostenibilidad se ha convertido en una manifestación clave del compromiso de las empresas con el desarrollo sostenible. Este estudio tiene como objetivo analizar la interacción entre el compromiso con los Objetivos de Desarrollo Sostenible, las innovaciones para la sostenibilidad y el desempeño organizacional. Para analizar esta interacción, se ha obtenido una muestra de 3.420 empresas para el período 2015 a 2020. A pesar de las mejoras significativas que las innovaciones asociadas al compromiso con los Objetivos de Desarrollo Sostenible suponen en términos de desempeño sostenible, los resultados muestran que invertir en este tipo de innovación conlleva cierto riesgo de perdidas a corto plazo. Este resultado tiene varias implicaciones. Algunas empresas pueden suscribir los Objetivos de Desarrollo Sostenible como una forma de ganar legitimidad y no por un verdadero compromiso. Por otra parte, el compromiso real con la innovación para la sostenibilidad puede atraer a inversores potenciales, siendo éste, en nuestra opinión, un fenómeno que decisores públicos y legisladores deberían potenciar.

Cómo citar

Bellostas, A., del Río, C., González-Álvarez, K., & López-Arceiz, F. J. (2024). Innovaciones para la sostenibilidad en el despliegue de los Objetivos de Desarrollo Sostenible. Cuadernos De Gestión, 24(1), 39–59. https://doi.org/10.5295/cdg.221794fl
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Keywords

Objetivos de Desarrollo Sostenible, Legitimidad, Innovaciones para la sostenibilidad, Desempeño organizacional

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