Motivaciones altruistas y egoístas para comprometerse con las apps de rastreo de contactos: Lecciones aprendidas de la pandemia por Covid-19
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Publicado
11-09-2024
Isabel Buil
Sara Catalán
Elaine Wallace
https://orcid.org/0000-0001-6631-8909
Sara Catalán
Elaine Wallace
Resumen
Durante la pandemia por Covid-19, las apps de rastreo de contactos han supuesto una ayuda efectiva para doblegar la curva de contagios. Por lo tanto, resulta de gran importancia entender los factores que influyen en la adopción de apps de rastreo de contactos entre los ciudadanos. En concreto, una adopción y uso exitosos de estas apps dependen fuertemente de los motivos individuales. Por ello, este estudio se basa en la teoría de motivaciones altruistas y egoístas para los comportamientos sociales para analizar los motivos por los cuales los ciudadanos llevan a cabo determinados comportamientos voluntarios dirigidos a usar y promocionar el uso de apps de rastreo de contactos. Este estudio también examina el papel mediador de la confianza de los usuarios en la app. Datos de 221 usuarios de la app de rastreo de contactos de Irlanda fueron analizados. El modelo se testó usando modelos de ecuaciones estructurales con PLS. Los resultados muestran diferencias entre las motivaciones egoístas y altruistas a la hora de promover el uso de la app. La motivación egoísta promueve significativamente comportamientos voluntarios entre los ciudadanos y la confianza de los usuarios en la app media esta influencia. Sin embargo, en el contexto de la pandemia, la motivación altruista no juega un papel significativo a la hora de animar a los ciudadanos a llevar a cabo estos comportamientos voluntarios, ni directa ni indirectamente. Los resultados de este estudio pueden ayudar a tomar futuras decisiones sobre la implantación de apps de rastreo de contactos en el caso de nuevas pandemias o de otros contextos que requieran un registro diario cooperativo.
Cómo citar
Buil, I., Catalán, S., & Wallace, E. (2024). Motivaciones altruistas y egoístas para comprometerse con las apps de rastreo de contactos: Lecciones aprendidas de la pandemia por Covid-19. Cuadernos De Gestión, 24(2), 7–20. https://doi.org/10.5295/cdg.232047sc
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Keywords
Rastreo de contactos, Covid-19, Motivación altruista, Motivación egoísta, Comportamiento social
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