Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia algunos antecedentes de relaciones públicas

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Publicado 30-05-2023
Jesus Reina Estevez

Resumen

En los últimos años, ha crecido el interés académico por la historiografía de la historia de las relaciones públicas. Se revisan algunas de las teorías predominantes que amplían los orígenes histórico-conceptuales de las relaciones públicas y su armonización con otras áreas de comunicación humana, como el periodismo o la propaganda. Mediante un estudio de carácter exploratorio-descriptivo, se presentan ejemplos de antecedentes de relaciones públicas dentro de la propaganda medieval regia durante el reinado de los Austrias en España, en los siglos XVI-XVII, justificados por la teoría historiográfica de las motivaciones o strategic intent/human agency de Russell & Lamme (2016).

Cómo citar

Reina Estevez, J. (2023). Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia: algunos antecedentes de relaciones públicas. ZER: Revista De Estudios De Comunicación = Komunikazio Ikasketen Aldizkaria, 28(54), 185–204. https://doi.org/10.1387/zer.24126
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Keywords

historia de las relaciones públicas;, propaganda, periodismo, historiografía

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