Algunos porqués cognitivos del análisis semiótico: Una aproximación a las confluencias entre Semiótica y Psicología Cognitiva

Abstract

In order to better understand semiotic analysis, it is becoming increasingly important to take its connections with cognitive psychology into account. If semiotic analysis of discourse is a method which has been conceived in order to understand the way the "average reader" understands a text, the advances in cognitive sciences offer us an invaluable opportunity to further reflect upon its main procedures.

Given this context, this paper proposes a re-reading of semiotic discourse analysis, attempting to understand it as a method of discourse analysis characterized by the reproduction of everyday cognitive mechanisms of the "average reader" by the analyst, such as the use of pre-structurant schemes, "chunking", or memorization and de-memorization processes.