Redes sociales en la radio española. Facebook, Twitter y Community Management

Abstract

The social network burst in the Spanish Radio in the period between 2009-2010, transforming profoundly the relation with the listeners, and enriching significally the emission. The purpose of this study is to analyze the results of this symbiosis among media, in addition to the disparate benefit among various distant channels regarding this new tool. We will test out this decisive use, but incipient, and the clear superiority of Facebook over Twitter, the two most used platforms. Regarding the profile of whom they manage today the network in the Radio Station, it is notable that there is a lack of specific training in the community management.