El uso de hipertexto, multimedia e interactividad en periodismo digital: propuesta metodológica de ranking de calidad

Abstract

After several years of maturation, digital media has begun to use more frequently and effectively three essential elements that differentiate it from paper press: hypertext, multimedia and interactivity. Having analysed these three tools—individually or in aggregate, and in various geographical areas—, we present here a methodology for ranking quality that allows us to evaluate and classify various types of media. The proposed scale, from 1 to 5, enables a final objective grade to be assigned with the main aim of improving journalistic practice.