Publicidad Social eficaz desde la Universidad: Los aspectos experimentales

Abstract

We present the results of a 5-year longitudinal study done on the type of advertising typically effected by DNGO's, and the experiential aspects of this advertising. Universities has facilitated opportunities for students to develop their skills in terms of the Social-Learning theoretical model, and has resulted in a melding of a formal learning programme with the experience of solidarity. Universities have resolved many of the issues desired by DNGO's, particularly in terms of campaign efficacy, the briefing procedure and increasing levels of creativity. Organizations should demand the new web 2.0.