Revistas corporativas: herramienta de comunicación en las organizaciones. Análisis de la revista Paisajes de RENFE

Abstract

Corporate Magazines are a channel of communication for organizations with readers. But the crisis has led to many of these publications disappearing or experiencing changes in their informative model, is the case of the RENFE. This paper aims to analyse contents and study the evolution of Paisajes in order to assess the consequences that this new communication strategy has for stakeholders. The findings indicate that the disappearance of Paisajes has supposed the loss of a paper format magazine that enjoyed wide acceptance among train users. Quite simply, the function performed by Paisajes is not covered by other media aimed at internal readers.