Analysis of the management model of communication and PR of NGO in Valencia in a society in crisis (2012)

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Published 27-05-2016
DOI https://doi.org/10.1387/zer.16412
Elisa Regadera González
University Católica de Valencia
M. Pilar Paricio Esteban
University Católica de Valencia
Hildegart González Luis
University CEU Cardenal Herrera

Abstract

This paper aims to know the communication management by Third Sector organizations during the economic crisis, which has value to the work of these entities in a moment of trust deficit and loss of credibility in the institutions. The paper analyzes the model of staff and management of communication developed by six different profile NGOs working with groups at risk of social exclusion (Red Cross, Caritas, Charity House, CEARPV, COCEMFECV and FEAPSCV) in Valencia, tackling the situation in an autonomous region particularly affected by the crisis.

How to Cite

Regadera González, E., Paricio Esteban, M. P., & González Luis, H. (2016). Analysis of the management model of communication and PR of NGO in Valencia in a society in crisis (2012). ZER - Journal of Communication Studies, 21(40). https://doi.org/10.1387/zer.16412
Abstract 1032 | PDF (Español) Downloads 2006

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