La circulación social de los encuadres periodísticos en tiempo de campaña electoral: Transmisión, influencia y atribución de responsabilidad

Abstract

In current democratic systems, media intervention is crucial for an understanding of the relationship between what politicians say and how citizens perceive it. In the following pages we are going to present a study in which we examine how certain Spanish public agenda issues evolved during the 2004-2008 legislation, how the reputable press framed these issues and how far-reaching the frame-setting might have been amongst the population. To do so, we have identified and reconstructed the frames of several key issues in the 2008 electoral campaign in El País, El Mundo and ABC, and we have carried out a follow-up of their development by means of a focus group of voters from the centre of the political spectrum.