The concurrent use of graphic elements to strengthen a typological identification of a product through its container: a case study with cola soft-drinks

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Published 25-06-2019
Jordi Colet Ruz
Ana Isabel Entenza Rodríguez

Abstract

During the process of recognizing and selecting products on display shelves, it is essential to be able to identify efficiently and effectively different typologies of products to avoid any inconvenience or any serious confusion (specially, diabetics). In this context, the role of visual representation is fundamental.

This almost-experimental research highlights insight into this issue and addresses the concurrence of graphic elements, as for instance a text with a chromatic marker, in containers' design. Such circumstance would increase a product typological identification capacity when they are placed at selling points.

 

 

How to Cite

Colet Ruz, J., & Entenza Rodríguez, A. I. (2019). The concurrent use of graphic elements to strengthen a typological identification of a product through its container: a case study with cola soft-drinks. ZER - Journal of Communication Studies, 24(46). https://doi.org/10.1387/zer.20265
Abstract 528 | PDF (Español) Downloads 456

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