Transnational strategic communication on Twitter for the 2019 European Parliament elections

##plugins.themes.bootstrap3.article.main##

##plugins.themes.bootstrap3.article.sidebar##

Published 29-05-2020
Rubén Rivas-de-Roca

Abstract

The European Union suffers from a «communications gap» with citizens, which overlaps to the lack of «domestication» and «politicization» of EU affairs. One of the measures to solve this structural problem has been to develop
transnational candidates («Spitzenkandidaten»). To this end, this article analyzes the strategic communication implemented on Twitter by these candidates in the 2019 European Parliament elections. A content analysis is applied to study their strategic approaches. As a result, it is concluded that there is homogeneity in the elements used, without achieving to Europeanize the agenda. Significant differences only come up in the Europeanism / Euroscepticism axis.

How to Cite

Rivas-de-Roca, R. (2020). Transnational strategic communication on Twitter for the 2019 European Parliament elections. ZER - Journal of Communication Studies, 25(48). https://doi.org/10.1387/zer.21214
Abstract 406 | PDF (Español) Downloads 105

##plugins.themes.bootstrap3.article.details##

Keywords
References
Section