La dimensión comunicativa de la moda: apuntes del caso español

Abstract

Fashion and fashion communication have been subjects avoided academically, however, the proliferation of publications and the implication of Universities in projects related to fashion have turned it into a frequent object of study in research.

The purpose of this article is to offer an approach from a new perspective: the communicative one. The article follows a deductive structure: firstly, we have studied the relation between fashion and communication; later we have set out the communicative dimension of fashion and its industry and finally we have described the Spanish case.