La publicidad en Internet: situación actual y tendencias en la comunicación con el consumidor

Abstract

The following article has as main objective describing the current situation of the interactive advertising in Spain analyzing the connection of this with the proper Internet user, as well as the favourite way of the advertiser when he decide to communicate with his real or potential consumer. Also and like an important content, it shows the trends which the trademarks send trade messages to its target audience and the advertising tools more innovative which are increasing in our country.