Protocolo: herramienta comunicativa persuasiva y simbólica

Abstract

We have verified that this discipline has traditionally been addressed from Normativist approaches lacking any scientific basis. From this supposition we have detected that Protocol, aided by auxiliary disciplines such as Heraldry, Nobility and Vexilollogy, can only be discovered from scientific angles that link it to Communication Sciences. As well as establishing and classifying hierarchically the formalities that have been articulated in the acts and people intervening in it, the protocol of the 21^st century also administers a full communication process. From this premise, in the experimental part of this piece of research, we have formulated an applied empirical method (Delphi method). The proof of the results have led us to affirm that Protocol is an instrument of communication that is both persuasive and symbolic (verbal and non-verbal) and used by institutions or organisations (public/private) to convey a uniform and coherent transmission of their own corporate identity and culture. Protocol becomes the natural personalised extension of corporate communication, presented by any interlocutor in their commercial communication and Public Relations actions.