La presencia del cine en los medios de comunicación: los suplementos dominicales ante la actualidad cinematográfica

Abstract

The film releases and cinematographic activity frequently take up many pages in press supplements. This form of promotion has become fundamental for giving publicity to films that are commercialised in an increasingly rapid way. This article studies the nature of the pieces published over the course of 2005 in three different supplements: those referring to US films and film- makers make up the majority of the pieces, those referring to Spanish cinema are slightly less in number and European cinematography has an almost token presence. The study also considers the business links between the films and the supplements that promote them and the nature of the pieces analysed.