Límites éticos del mensaje persuasivo en la comunicación política

Abstract

Although there are those who consider that journalistic persuasion placed at the service of political action can become a useful tool for mass manipulation, in a democratic society it constitutes a necessary technique for the political communicator to be able to effectively address the citizenship. This is a model of message that is always intentional and that never pursues objectivity, since its aim is to convince the citizens of the goodness of certain ideological proposals. Like all journalistic activity it has certain ethical limits that can be summed up in a "decalogue of principles of the good political communicator".