Lo que los niños ven en la televisión

Abstract

This paper offers a commentary on the data of two research projects which analysed the contents of children's programs broadcast in the 2001-2005 seasons. The analysis attempts to establish the identity marks of the product and its rhetorical- formal characteristics, as well as the features of the basic actors of the narrative. Besides this, it pays attention to three variables that are of special concern: violence, sex and discrimination. It also comments on the dissonance between the normative criteria of the parents and their effective behaviour with respect to the quantity of television that their children should watch, the contents and consumption habits.