La personalización en la prensa digital española una excusa rentable

Abstract

The Internet of today provides the opportunity for every user to receive exclusively those pieces of information within the entire Web that suit their tastes and preferences. The Web is now making it possible, technologically speaking, to personalize the reception of information from the media sources available, through the model of an individually produced daily newspaper. It is a concept known as the My-News or a Daily-Me, and the model proposed by the director, Nicholas Negroponte, of MediaLab of M.I.T. This work takes into consideration a study about the distinct personalization elements offered by the news media in Spain for their digital publications. Nine media sources were selected based on their Internet presence and audience ranking. The study was realized during the period of 2002 through 2004, and the media selections included governmental, autonomous, and specialized press coverage. In summary, the Spanish press available on the Internet, inspired by the United States model, has for some years promoted the a la carte personalized newspaper, which is principally based on the contents developed in their own websites. This service is still quite far from the integrated Daily-Me concept and, according to the results of the study presented, serves fundamentally the marketing interests of the journalism companies.